Privacy Policy

1 Information We Collect

We collect various types of information to provide and improve our safari services, including but not limited to:

• Personal Identification Information: Full legal name, date of birth, nationality, passport number and details, visa information, residential and billing addresses, email addresses, telephone numbers, emergency contact details
• Financial Information: Credit card details, bank account information, billing information, payment history, transaction records, and any other financial data necessary to process bookings and payments
• Health and Medical Information: Medical conditions, allergies, dietary restrictions, physical fitness levels, disability information, vaccination records, insurance details, and any health-related data that may affect your safari experience
• Travel Preferences: Accommodation preferences, dietary requirements, special requests, previous safari history, travel companions' information
• Technical Data: IP addresses, browser type and version, device information, operating system, location data, cookies, usage data, website navigation patterns, time zone settings, and other technology-related information
• Communication Records: All correspondence via email, phone, WhatsApp, social media, contact forms, customer service interactions, complaints, and feedback
• Photographic and Video Content: Images and videos captured during safaris, at lodges, or shared through our platforms, including facial recognition data
• Social Media Information: Data from your social media profiles if you interact with us through social platforms or use social login features

2 How We Collect Information

Information is collected through various methods, including:

• Direct Provision: Information you voluntarily provide when filling out booking forms, contacting us, subscribing to newsletters, participating in surveys, or communicating with our staff
• Automated Technologies: Cookies, web beacons, analytics tools, server logs, and similar tracking technologies that automatically collect data when you visit our website
• Third-Party Sources: Travel agents, booking platforms, payment processors, partners, affiliates, lodges, airlines, and other service providers involved in your safari arrangements
• Public Sources: Publicly available databases, social media platforms, government registries, and other legal public information sources
• Safari Operations: Information collected during your safari through guides, lodge staff, vehicle monitoring systems, and activity participation

3 How We Use Your Information

We process your personal data for the following legitimate business purposes:

• Service Delivery: Processing and confirming bookings, arranging accommodations, coordinating safari activities, managing itineraries, and delivering contracted services
• Payment Processing: Processing transactions, managing billing, detecting and preventing fraud, verifying payment methods, and maintaining financial records
• Communication: Sending booking confirmations, itinerary updates, travel documents, pre-departure information, emergency notifications, and service-related communications
• Safety and Security: Ensuring guest safety, emergency response, medical assistance coordination, security monitoring, risk assessment, and incident management
• Legal Compliance: Meeting legal and regulatory obligations, responding to legal processes, enforcing our terms and conditions, protecting our rights and property, and cooperating with law enforcement
• Marketing and Promotional Activities: Sending promotional materials, newsletters, special offers, surveys, and marketing communications (with your consent where required)
• Service Improvement: Analyzing usage patterns, conducting customer satisfaction surveys, improving website functionality, personalizing user experience, and developing new services
• Business Operations: Internal record-keeping, statistical analysis, quality control, staff training, business development, and administrative purposes
• Content Creation: Using photographs and videos for marketing, advertising, social media, website content, promotional materials, and corporate communications

4 Information Sharing and Disclosure

We may share your personal information with third parties under the following circumstances:

• Service Providers: Lodges, hotels, camps, airlines, ground transport operators, activity providers, insurance companies, medical facilities, and other essential service providers necessary to fulfill your safari booking
• Payment Processors: Banks, credit card companies, payment gateways, and financial institutions that facilitate payment transactions
• Business Partners: Travel agencies, tour operators, affiliate partners, and marketing partners who assist in delivering or promoting our services
• Technology Service Providers: Web hosting services, email service providers, analytics platforms, CRM systems, cloud storage providers, and IT support services
• Government and Regulatory Authorities: Kenya Tourism Board, immigration authorities, tax authorities, customs officials, and other governmental bodies as required by law
• Legal and Compliance: Legal advisors, auditors, insurance providers, and other professional advisors in connection with legal proceedings, compliance obligations, or business operations
• Emergency Services: Medical personnel, hospitals, rescue services, and emergency responders in case of health or safety emergencies
• Business Transfers: In the event of merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to successor entities
• With Your Consent: Any other parties to whom you explicitly consent to the disclosure of your information

5 International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside Kenya, including but not limited to the European Union, United States, and other jurisdictions where our service providers, partners, or data centers are located. These countries may have data protection laws that differ from those of Kenya.

By using our services, you expressly consent to the transfer of your personal data across international borders. We implement appropriate safeguards to protect your information during international transfers, including:

• Standard contractual clauses approved by relevant data protection authorities
• Adequacy decisions recognizing equivalent data protection standards
• Binding corporate rules and data processing agreements
• Compliance with international data protection frameworks

However, we cannot guarantee that foreign data protection laws will provide the same level of protection as Kenya's data protection regulations, and you acknowledge and accept this risk.

6 Data Security and Protection

We implement industry-standard security measures to protect your personal information, including:

• Technical Safeguards: Encryption of sensitive data, secure socket layer (SSL) technology, firewalls, intrusion detection systems, secure server infrastructure, and regular security updates
• Administrative Controls: Access restrictions, employee confidentiality agreements, regular staff training, role-based access controls, and security policy enforcement
• Physical Security: Secure office premises, controlled access to data storage facilities, visitor management systems, and surveillance measures
• Monitoring and Testing: Regular security audits, vulnerability assessments, penetration testing, and incident response procedures

7 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Booking and Financial Records: Minimum 7 years from the date of transaction to comply with tax, accounting, and financial regulations
• Legal and Compliance Records: As required by applicable laws, regulations, or legal proceedings, which may extend beyond 7 years
• Marketing Communications: Until you withdraw consent or unsubscribe, after which we will retain suppression records to honor your preferences
• Medical and Health Information: Duration of your relationship with us plus 7 years for liability protection purposes
• Correspondence and Communications: Minimum 3 years for customer service quality and dispute resolution purposes
• Website Usage Data: Typically 24-36 months for analytics and service improvement purposes

Upon expiration of retention periods, we will securely delete or anonymize your personal information in accordance with our data destruction policies and legal requirements.

8 Your Rights and Choices

Subject to applicable law and certain exemptions, you may have the following rights regarding your personal information:

• Right to Access: Request confirmation of whether we process your personal data and obtain a copy of such data
• Right to Rectification: Request correction of inaccurate or incomplete personal information
• Right to Erasure: Request deletion of your personal data in certain circumstances, subject to legal retention requirements
• Right to Restriction: Request limitation of processing of your personal data under specific conditions
• Right to Data Portability: Receive your personal data in a structured, commonly used format and transmit it to another controller
• Right to Object: Object to processing of your personal data for direct marketing or other purposes based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for processing activities that require consent, without affecting the lawfulness of prior processing
• Right to Lodge a Complaint: File a complaint with the Office of the Data Protection Commissioner in Kenya or relevant supervisory authority

9 Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyze site usage, and support our marketing efforts. Types of cookies we use include:

• Essential Cookies: Necessary for website functionality, security, and service delivery
• Performance Cookies: Collect information about website usage, traffic patterns, and user interactions to improve site performance
• Functionality Cookies: Remember your preferences, settings, and personalization choices
• Marketing Cookies: Track your browsing habits to deliver targeted advertising and measure campaign effectiveness
• Third-Party Cookies: Set by external services including analytics providers, social media platforms, and advertising networks

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit website functionality and your ability to use our services. By continuing to use our website without changing your cookie settings, you consent to our use of cookies as described in this policy.

10 Marketing Communications

With your consent (where required) or based on our legitimate business interests, we may send you marketing communications about safari packages, special offers, newsletters, travel tips, and promotional materials via email, SMS, WhatsApp, social media, or other communication channels.

You may opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in promotional emails
• Replying "STOP" to SMS messages
• Contacting us directly using the details provided below
• Adjusting your communication preferences in your account settings

Please note that opting out of marketing communications does not affect service-related communications necessary for your booking, such as itinerary updates, payment confirmations, or important travel information.

11 Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, booking engines, partner sites, and external services that are not operated or controlled by Anchor Africa Safaris. This Privacy Policy does not apply to third-party websites or services.

We are not responsible for the privacy practices, content, security, or actions of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit. Clicking on third-party links or enabling third-party connections is at your own risk, and we expressly disclaim any liability arising from your use of third-party services.

12 Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18 without verifiable parental or guardian consent. If you are under 18, you must have your parent or legal guardian complete all bookings and provide consent for data collection.

If we become aware that we have collected personal information from a child under 18 without proper consent, we will take steps to delete such information. If you believe we have collected information from a child improperly, please contact us immediately.

For families traveling with minors, parents and guardians are responsible for providing accurate information about children and consent to the processing of children's data as necessary for safari services, including health, dietary, and safety information.

13 Photography and Content Usage

During your safari, our guides and staff may take photographs and videos for marketing, promotional, and documentation purposes. Additionally, you may appear in photos taken by other guests or staff members.

By participating in our safaris, you grant Anchor Africa Safaris a perpetual, worldwide, royalty-free, irrevocable license to use, reproduce, modify, publish, and distribute photographs and videos containing your likeness for:

• Marketing and advertising materials (print, digital, and social media)
• Website content and promotional brochures
• Social media posts and campaigns
• Corporate presentations and trade shows
• Public relations and media publications

If you do not wish to be photographed or have your images used for marketing purposes, you must notify us in writing prior to your safari departure. We will make reasonable efforts to accommodate your request, but cannot guarantee that you will not appear in photos taken by other guests or in group settings.

14 Changes to Privacy Policy

Anchor Africa Safaris reserves the right to modify, update, or replace this Privacy Policy at any time without prior notice. Changes become effective immediately upon posting to our website. The "Effective Date" at the top of this policy indicates when it was last revised.

Your continued use of our website or services after any changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically for any updates. For material changes that significantly affect your rights, we may provide additional notice through email or prominent website notification.

If you do not agree with any changes to this Privacy Policy, you must discontinue use of our services and contact us to close your account or withdraw your booking.

15 Limitation of Liability

To the maximum extent permitted by applicable law, Anchor Africa Safaris, its directors, officers, employees, agents, affiliates, and service providers shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising from:

• Unauthorized access to or alteration of your personal information
• Data breaches, cyber attacks, or security incidents beyond our reasonable control
• Loss, theft, or misuse of data by third parties, including service providers and partners
• Errors, omissions, or inaccuracies in personal data processing
• System failures, technical malfunctions, or interruptions in service
• Reliance on information provided through our website or services
• Actions or omissions of third-party service providers
• Compliance with legal obligations, court orders, or law enforcement requests

This limitation applies whether the alleged liability is based on contract, tort, negligence, strict liability, or any other basis, even if we have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation may not apply to you.

16 Governing Law and Jurisdiction

This Privacy Policy and all matters relating to your personal data shall be governed by and construed in accordance with the laws of the Republic of Kenya, including but not limited to:

• The Data Protection Act, 2019
• The Kenya Information and Communications Act
• The Computer Misuse and Cybercrimes Act, 2018
• Any other applicable Kenyan legislation and regulations

Any disputes, claims, or controversies arising out of or relating to this Privacy Policy or our data processing practices shall be subject to the exclusive jurisdiction of the courts of Nairobi, Kenya. You irrevocably consent to the jurisdiction of such courts and waive any objection to venue or inconvenient forum.

For international clients, while we respect your local data protection rights where applicable, any legal proceedings must be initiated in Kenya in accordance with Kenyan law and procedure.

17 Indemnification

You agree to indemnify, defend, and hold harmless Anchor Africa Safaris Limited, its affiliates, subsidiaries, directors, officers, employees, agents, contractors, and service providers from and against any and all claims, damages, obligations, losses, liabilities, costs, debts, and expenses (including reasonable attorney's fees) arising from:

• Your violation of this Privacy Policy or any applicable laws or regulations
• Your infringement of any third-party rights, including privacy or intellectual property rights
• Inaccurate or false information provided during booking or communications
• Unauthorized use of our services or website
• Any actions taken based on information you provided to us
• Your failure to comply with data protection obligations in your jurisdiction

This indemnification obligation shall survive the termination of your relationship with Anchor Africa Safaris and your use of our services.

18 Contact Information and Data Protection Officer

For questions, concerns, or requests regarding this Privacy Policy, your personal data, or to exercise your data protection rights, please contact:

Anchor Africa Safaris Limited

• Registered Office: Vision Plaza, Mombasa Road, Nairobi, Kenya
• Data Protection Officer: privacy@anchorafricasafaris.com
• General Email: sales@anchorafricasafaris.com
• Phone: +254 724 679276 | +254 722 241882
• WhatsApp: +254 724 679276
• Business Hours: Monday-Friday: 8:00 AM - 6:00 PM EAT, Saturday: 9:00 AM - 4:00 PM EAT

We will respond to your inquiries within 30 days of receipt, as required by applicable data protection laws. For urgent matters, please indicate "URGENT - DATA PROTECTION" in your subject line.

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Data Protection Commissioner of Kenya.

19 Acknowledgment and Consent

BY USING OUR WEBSITE, BOOKING OUR SERVICES, OR PROVIDING YOUR PERSONAL INFORMATION TO ANCHOR AFRICA SAFARIS, YOU ACKNOWLEDGE THAT:

• You have read, understood, and agree to be bound by this Privacy Policy in its entirety
• You consent to the collection, processing, storage, use, and disclosure of your personal information as described herein
• You consent to international transfers of your personal data as necessary for service delivery
• You understand and accept the security limitations and risks associated with electronic data transmission
• You acknowledge our limitation of liability as outlined in this Privacy Policy
• You accept that this Privacy Policy may be updated at any time without prior notice
• You have the legal capacity to enter into this agreement and provide such consent
• If providing information on behalf of others, you have obtained their consent to share their data

This Privacy Policy forms an integral part of our Terms and Conditions and should be read in conjunction with all other policies and agreements governing your use of Anchor Africa Safaris services.